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How I Play My Life’s Work.

Did you know that the Monarch butterfly count was on the rise in Pismo Beach, CA, this Fall? Me neither. I had given up on these beauties. But guess what! Here’s what I saw in my email this morning. And there are people out there whose lives and work are about saving this beautiful butterfly population… Read More

02.26.20 blog Leave a Comment

The Top Ten Issues and Opportunities for Healthy Food Companies. In 2020 and Beyond.

I live in Northern California, just North of San Francisco. This area is home to some of the cleanest, greenest, healthiest food companies in the US. I’m a foodie and pickie eater, so I love how deliciously these companies are taking care of business. They’re also having a positive impact on their supply chains and… Read More

01.23.20 blog Leave a Comment

Historic Transformations in Corporate Values, Part 3

I don’t expect you to remember the first and second episodes of my three-part interview with John Montgomery. I’ll simply reintroduce him. He was one of the top corporate lawyers in the country and is now working for a major change in the world: Transforming Capitalism. He has both the legal mind and philosophical depth… Read More

09.09.19 blog Leave a Comment

Historic Transformations in Corporate Values, Part 2.

This is part of a series of interviews with people who are transforming the way business is done. This discussion with John Montgomery, is the second in a series. He delves deeply into the value of B Corps, for all of us. The Conscience That’s Built Into the BCorp. I don’t expect you to… Read More

PARTIAL CLIENT LIST

Education

Addison Wesley

CHELA (student loan financing)

Hastings College of the Law

Retail/Fashion

Caron Perfumes

Foodsaver (vacuum packaging)

Round The Clock

Roxanne (swimsuits)

Sola Optical

Susan Griffin (women’s clothing)

Hospitality

Hilton Hotels

Kimpton Hotel & Restaurant Group

Financial/Other Services

Bank of California

Financial Engines

Intuit (Quicken/Quickbooks)

McGuire Real Estate

O.N.E. – Color Reproduction

Reinventure Capital

Union Bank of California

Visa

Wells Fargo Bank

Non-Profit

Women’s Initiative

Social Venture Network

Food/Health

California Milk Advisory Board

Castle & Cook

Clear Springs (trout)

Dole Foods

King Oscar USA (sardines)

Laura Scudder’s

McKesson Corporation

Santa Rosa Memorial Hospital

Shaklee Corporation

Web MD (formerly Healtheon)

Transportation

American President Lines

Technology/Internet/Telecom

Advanced Micro Devices

Audiobase.com

BigBow.com (gift-giving site)

Broderbund Software

Compaq

Grace Sierra

Hewlett Packard

Intel

Pacific Bell

Schneider Electric

Sprint

Sun Microsystems

Neal Cavanaugh, Senior Creative, Google

“If you need a copywriter, you won’t find a better one. Why? Because Leslie’s copywriting chops are only part of the story. She’s really a business strategist. She becomes your partner. That way anything she creates comes from a place of understanding and sharing your business goals. She’ll write elegant copy. Hitting-you-over-the-head copy. Copy that authentically lifts a brand to new heights.

Whatever is the best tone to make the needle move for your business situation is what Leslie does. And her experience helps her move easily from e-commerce to this whole e-life we’re living. Blogs. Content marketing strategy. SEO optimization. It’s writing that never loses sight of its purpose. First to present a unique and engaging voice. And first to drive traffic and close sales. Yeah, they’re both firsts. My point exactly.”

“Neal is literally the best writer I’ve ever known. Also, he’s so wildly funny, he should be famous. He can do anything. A compliment from him means the world to me.” - Leslie