One Hundred Percent Zero©
Nothing less than net zero
We consumers, capitalists and corporations have all worked very hard to get the residents of our home planet in big trouble.
Now it’s our job to get us out of it.
Is climate change driving companies to change? Of course. The climate crisis is so clear, present, and dangerous that all companies – worldwide – have to transform.
Net zero companies must be universal by 2050 at the latest. That means every business, everywhere.
That’s one big hairy deadline. We’re on our way, but not nearly fast enough.
I’ve made it my business to develop communications strategies and creative work for companies that are committing to this transformation. To support sustainability professionals in feeling less stuck, frustrated, and compromised. To help persuade company stakeholders to get on board. To increase your positive impacts – exponentially.
That’s the work. Inspiring and aligning everyone in and around your organization to scale with you. If you’re already on your way – benchmarking your carbon intensity and accelerating your sustainability actions – you have some stories to tell.
Do you want them to be honest, authentic, and persuasive?
That will help make you part of the solution for all life on earth.
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How to Play Your Life’s Work.
Did you know that the Monarch butterfly count was on the rise in Pismo Beach, CA, this Fall? Me neither. I had given up on these beauties. But guess what! Here’s what I saw in my email this morning. And there are people out there whose lives and work are about saving this beautiful butterfly population… Read More
The Top Ten Issues and Opportunities for Healthy Food Companies. In 2020 and Beyond.
I live in Northern California, just North of San Francisco. This area is home to some of the cleanest, greenest, healthiest food companies in the US. I’m a foodie and pickie eater, so I love how deliciously these companies are taking care of business. They’re also having a positive impact on their supply chains and… Read More
Historic Transformations in Corporate Values, Part 3
I don’t expect you to remember the first and second episodes of my three-part interview with John Montgomery. I’ll simply reintroduce him. He was one of the top corporate lawyers in the country and is now working for a major change in the world: Transforming Capitalism. He has both the legal mind and philosophical depth… Read More
Historic Transformations in Corporate Values, Part 2.
This is part of a series of interviews with people who are transforming the way business is done. This discussion with John Montgomery, is the second in a series. He delves deeply into the value of B Corps, for all of us. The Conscience That’s Built Into the BCorp. I don’t expect you to… Read More
Historic Transformations in Corporate Values, Part 1.
This is the first in a series of interviews with people who are transforming the way business is done. This interview is with John Montgomery, talking about how – and why – the B Corp was created. John Montgomery is among the best corporate lawyers in the country. He was one of the chief architects… Read More
Sure. Hard Work Will Bring You Success. Just Don’t Work So HARD.
Let’s say you’re starting a company. You know you have a world-changing idea. You’re working hard – like 90 hour weeks – to breathe success into it. Isn’t that what you’re supposed to do? Well, not really. If you read this article in the New York Times you’ll get a tough-talking look at the drudge… Read More
The #1 Thing that Sucks the Creative Juices Right Out of Digital Communicators.
Ahhh, the P word. It’s the enemy of creativity. I suffer from this deadening, gut-wrenching, anxiety-inducing condition myself. And I know I’m not alone. Perfectionism should be banned from the creative process, especially if you’re writing and producing content. It’s more important to write and produce MORE quality content than to hit absolute perfection every time… Read More
I have a separation agreement with my iPhone. Don’t you?
It’s 7 pm and time to say bye bye. My iPhone stays on my desk, and I walk away. It isn’t easy. I want to take pictures, check my emails, look stuff up. Maybe I should have a restraining order. It’s so tempting to have the little darling in my hand, purse, pocket all night…. Read More
Are you a force for good? May the force be with you.
It’s official. The elephant is in the room we call the Oval Office. The political ground is shaking under our feet, as many countries shift to the far right. And the earth is now a more dangerous place. Ugly rhetoric dominates issues relating to gender, immigration and religious freedom, with draconian legislation in its wake…. Read More
Why You Need To Raise Your Voice.
Take a look at your company’s website. Does it whisper when it needs to speak up? Does it have all the flair of a business letter? Does it talk too much? Why are there even any words on your site? Nobody reads anymore, right? That’s not true, and I’ll tell you why. People don’t… Read More