Copywriting. Package Goods Trade Advertising.
Purpose. Trade advertising is usually dull as mud. Incentives like sweepstakes get overlooked because... who cares? This ad delivered. With an authentic voice, conveying a genuine understanding of what it's like to be in the distribution business and to have one more damn detail to attend do.
Outcome. This Sunshine Snacks sweepstakes caused a ripple in sales, thanks to incentives that worked, and a little bit of good will and extra effort.