• Skip to primary navigation
  • Skip to main content

Leslie Lawton Connected Communications

  • Home
  • Services
  • Work
  • About
  • Blog
  • Contact

07.10.15

Sunshine Snacks

Copywriting. Package Goods Trade Advertising.

Purpose. Trade advertising is usually dull as mud. Incentives like sweepstakes get overlooked because... who cares? This ad delivered. With an authentic voice, conveying a genuine understanding of what it's like to be in the distribution business and to have one more damn detail to attend do.

Outcome. This Sunshine Snacks sweepstakes caused a ripple in sales, thanks to incentives that worked, and a little bit of good will and extra effort.

sunshinesnacks-websave-hero
Copyright ©  2025 Leslie Lawton Connected Communications | All Rights Reserved