Branding (naming, tagline, logo);
Website Copywriting; Design & Production; Creative Direction
Play this video to see the original site concept and functionality.
Purpose. A startup impact investing company required a brand and a website to begin building its portfolio. Their positioning was unique. They were to be the only impact company investing in underserved entrepreneurs, women and people of color, in particular.
In order for them to have an impact on the investment community, we believed their brand could promise disruption and reinvention, and their site could successfully convey a maverick attitude. Questioning the status quo and offering a brilliant alternative.
Outcome. Reinventure Capital launched successfully in 2013 with a unique name, a provocative message, a voice and a brand.
Blog Posts. Here are three posts written for Reinventure Capital that describe the positioning in a maverick voice that elicits engagement and clarifies the offering.