• Skip to primary navigation
  • Skip to main content

Leslie Lawton Connected Communications

  • Home
  • Services
  • Work
  • About
  • Blog
  • Contact

07.10.15

Figaro

Concept, Copywriting

Purpose. Castle & Cooke wanted a large format ad to run in regional newspapers. The idea was to increase Figaro Tuna sales with a very tasty offer.

Outcome.  A jump in sales so high, the bottom line noticed.

figaro

You know what I like best about this ad?  Aside from the headline, of course. The little mouse there on the right, reading the book.

Copyright ©  2025 Leslie Lawton Connected Communications | All Rights Reserved