Website Copywriting, Creative Direction, Project Management
PURPOSE: Eco-Terric is a 30-year-old company that has combined health, safety and sustainability with elegant and whimsical interior design. The company was in need of a brand refresh that would better reflect the founder's sense of style. We graphically updated the current site and made way for a vast new shopping cart. The brand voice has also changed and will continue to offer education and information in a lighter, more personal voice.
OUTCOME: The site is still in development and will launch in the first quarter of 2023. We’re looking forward to catapulting this client’s sales and creating a global presence as THE authority on sustainable home furnishings.
Home page brand design
The header makes a crystal-clear statement about what is offered on the site. Eco-Terric is the ultimate source for healthy furniture design.
An image slider will also help showcase the vast treasure trove of home furnishings that's available. The site visitor can then make a choice between learning more or getting right down to shopping.
The About page
This page creates a sense of what Eco-Terric makes possible. The company offers the largest selection of healthy home furnishings on earth. And part of the job here is to spread the word about the toxicity of commercially-manufactured furniture, bedding, window coverings, even lamps. You wouldn’t believe. Here's some of the copy:
"By now, you’ve learned to read the labels on your food. All those long words you can’t pronounce are no longer on your family’s menu. So here’s something else that deserves your attention. Creating an environmentally-friendly life isn’t just about organic food, recycling, and turning the lights out.
Every stick of furniture and inch of fabric in your home may be toxic enough to affect your health and your family’s. In fact, that’s quite likely. Talk about big, unpronounceable words! You could be living in a toxic soup. Different chemicals and VOCs that off-gas
combine to have impacts that no one is aware of.
Only ⅓ of the 7700 chemicals used in commerce have ever been tested by the EPA.
Here’s a short list of some of the toxins you’re living with:
- Polyvinyl chloride
- Toluene and xylene"