Content Marketing. Including Blogging & Site Promotions
PURPOSE: Writing the blog pages for Dear North was a joy. There are so many great stories to tell. The content leads into social campaigns that drive to the site, the recipe page in particular.
OUTCOME: The blog was the centerpiece of social campaigns that attracted extradordinary engagement in social outreach. Naturally, this effort boosted sales on the site.
The blog also lends itself to posts that convert to sales.
Holiday posts offer discounts on Smoked Sockeye in a story about cooking and feeding families and guests over the holidays. There's nothing like the warm welcome you get in Alaska any time of year.
Alaska's idea of munchies.
Most people picture a land of ice, snow and fierce cold. All true and incredibly effective in preserving the richness and purity of the salmon catch. But the moment May hits, the intensity of the sun gets to work, producing exquisite nutritional powerhouses: the multitude of berries that are harvested, jarred, and infused in native flavorings.
A wildly inspired holiday promo.
