A Royalty-Free Film Company
Purpose: Artbeats is based in Eastern Oregon. They promote their services at the NAB (National Association of Broadcasters) show every year in Las Vegas. Their audience is advertisers and content marketers of all kinds, and a host of broadcasters, from mainstream channels to production facilities to cable stations. They asked our team to create promotions for a show they attended, to see if creative work could raise their profile. The job involved pre-show promotions as well as in-show giveaways.
Outcome: Our work brought 200 more NAB attendees to the Artbeats booth than in previous years. And even better, they were qualified customers. We used words to characterize the quality and variety of Artbeats' stockpile of images. This got people excited and engaged. Our promotions were just plain Las Vegas style fun, inviting people to the booth for a free clip.
This poster was the first step in our promotional campaign. The heart of the word-based campaign. An offer was issued in email, encouraging the broadcast audience to attend the NAB show and pick up this poster at the Artbeats booth.
The tagline See What's On Your Mind resonated with creative people, always on the hunt for visual resources.
CD cover. A free CD, with a wide range of sample clips, was the heart of the in-show offer. The cover weaves a promotional line in with words that convey the emotional content of Artbeats' vast archives.
The CD Case/Inside. More evocative words, and the perfect place to spotlight the tagline.
Two on-site promotions. Both designed, Las Vegas style, to attract attendees to the Artbeats booth. People made a real effort to find the booth in a huge multi-venue show.