Copywriting, Creative Direction, Project Management.
PURPOSE: An email campaign kept sales coming in while the new site was in development. In fact, in the first quarter of 2020, right in the middle of the pandemic, Eco-Terric's sales increased almost 200%. That's the power of email for ya!
OUTCOME: Eco-Terric's email campaign is still going strong. It will continue to be the centerpiece of our content marketing mix.
Here are some of our star performers.
Email bolstered sales that tied to sheltering in place, of course, throughout 2020. We were especially creative at holiday orders that could ship quickly, in spite of the supply chain issues that were starting to crop up.
2021 was all about adapting and focusing on products that could ship in six weeks, instead of six months.
27.3% open rate 6.3% click thru
A gorgeously sustainable rug as a gift?
You bet!
It took some real imagination to find items that were in stock and ready to ship. We were so pleased with the results on this one. The click-thru was on the low side, but the sales were high and mighty
27.1% opens 3.4% click thru
Getting out in front of slow deliveries.
Talk about turning lemons into lemonade. Delivery dates just kept getting longer and longer. This was our first major heads up!
26.2% open rate 6.3% click-thru
Into the new year with a sustainable and attainable new line.
This is a sustainable luxury at its best, and this new line created a lot of interest and some very handsome sales. Especially since most of the line could be shipped right away.
42.1 % opens and 4% click-thru
