Steve Pinetti, Sr. VP, Kimpton Hotel & Restaurant Group
"I have worked with Leslie Lawton for over eight years as an independent contractor. Her primary role involved updating and helping a team of six recreate the Kimpton corporate web site. She also helped with the individual hotel and restaurant web sites, as well as assisting me with other marketing projects.
Through this association with Leslie I experienced that she:
Is an excellent copywriter and collaborator. She worked on elements such as headlines for the home page, program themes, tag lines and page content,
Was the first of our writers to completely understand how to incorporate our “new brand voice” into all her work,
Is great at creating a personal, playful, engaging tone – both with her writing and participation on calls and in meetings. It was terrific that all these elements were wrapped in a thorough understanding of the purpose of the web, especially from the user’s point-of-view. She was always thinking about what makes life easier and more engaging for the user, promoting an approach that’s fun, friendly, and helpful.
Most importantly Leslie is just a terrific person. She is upbeat and positive about everything even in the tough situations. Always comes through on time. She would not “just do the work” but also think about what she was doing holistically, and she was trusted to make modifications where necessary.
I believe anyone fortunate enough to hire Leslie will not only be pleased with her output but pleasantly surprised at the resulting professional and fun working relationship as well.
If I can be of any further support for Leslie, please email or call me directly."
“Steve Pinetti is the greatest. He’s smart, creative and a straight-shooter. He epitomizes the culture that has kept Kimpton out in front of hundreds of imitators.” - Leslie