Branding (naming, tagline, logo);
Website Copywriting; Design & Production; Creative Direction
Purpose. A startup impact investing company required a brand and a website to begin building its portfolio. Their positioning was unique. They were to be the only impact company investing in underserved entrepreneurs, women and people of color, in particular.
In order for them to have an impact on the investment community, we believed their brand could promise disruption and reinvention, and their site could successfully convey a maverick attitude. Questioning the status quo and offering a brilliant alternative.
Outcome. Reinventure Capital launched successfully in 2013 with a unique name, a provocative message, a voice and a brand.